Thrillist Rewards Goes Mobile

Though it’s not being billed as the next  Groupon, Thrillist Rewards was launched upon the mobile market with bright prospects. Thrillist Rewards, however, isn’t much different from the deals giant in its street level merchant-privileges approach to spoiling loyal users. Thrillist Rewards for iPhone and Android went live during the previous week, since then it’s made the rounds at tech blogs, who are more or less giddy over this exciting new breakthrough for the Lerer-led Thrillist.

The local-deals driven Thrillist Rewards, which began as an off shoot of Thrillist’s email chain, works the same way local deals purveyors do. Go near somewhere and an alert compels the person to interact with a merchant with a tantalizing bargain. Or as the Rewards HQ puts it “special, weekly email featuring jaw-tremblingly cool, limited-time-only experiences.” In other words, a month’s end pizza dinner or an hour’s worth of open bar excitement.

As mentioned, Thrillist rewards is a location-based deals notifier that updates users each week. The extra good news is a geolocation feature is coming soon. Another interesting aspect of this Thrillist Rewards phenomenon is its importance to the overall Thrillist experience. Long before it went mobile, Thrillist Rewards was already pulling in lots of revenue. This iPhone/Android invasion could improve the profitable state of affairs.

Via: Business Insider