Posts Tagged ‘Yext’

Yext Shifts From Pay-Per-Call Advertising To PowerListings

Before Yext became “The Next Yellow Pages”, it was once offering pay-per-call online advertising for 15,000 advertisers with the company valued at around $200M. Last year, Yext made a surprising turn when the company shifted its focus to a product called “PowerListings”, a platform that syncs listings across vast networks so consumers can easily locate [...]

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Yext Organizes Counterattack Against Google AdWords Offensive

Ever since Google launched its SME and startup oriented $100 million in AdWords credit program days before New Year’s Eve, listings businesses have been contemplating existential questions like “Do we face extinction?” This week Yext has stepped in to rally the troops and directly challenge Google with its very own tags. Though Google has a similar [...]

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