Snapette Makes it to New York After Twitter Interaction Lead to Funding

After raising $1.4M capital, Snapette makes its way to the Big Apple, closer to the glitz and glamour of fashion and shopping. This happening after Snapette creator Sarah Paiji tweeted about the app and, surprisingly, got a retweet from Silicon Valley investor and startup maven Dave McClure.

Paiji shortly contacted McClure, who happens to be founding partner at 500 Startups. But having no knowledge on fashion,  McClure asked partners Christine Tsai and Jess Lee to look into Snapette’s potential, which landed it a $50,000 initial funding.

Snapette, a fashion and shopping mobile app launched late August, aims at enabling women to better share and find fashion products from retailers. “Our idea was, we would love to help women find great products in stores using crowdsourcing,” Paiji says.

The app’s unique interface comes from user generated uploads like pictures and recommendations. Snapette users are also able to see what’s hot and trending based on the likes and comments shared in-app along with info on brand, price and which stores carry the product.

“With boutiques, you don’t know what they have unless you go in,” Paiji, says. “It would great to be able to window-shop these boutiques easily.”

Snapette is seeking partnerships with brands and boutiques looking for new ways to promote and advertise their products. “We want to make sure we’re partnering with the right brands, the right designers,” she says.

The company has partnered with 40 boutiques so far, with 30 of them from New York.

“It’s great brand marketing for them,” Paiji says. “It’s a campaign that had more of an authentic voice.”

Snapette got the additional $1.4M in funding after showcasing the app in front of 700 investors during the 500 Startups Demo day.

Via Xconomy