As the local economy starts to recover, so does the e-commerce industry. Online shopping startups have seen a big jump in terms of number, funding, sales and market share. Topping this long list is Gilt Groupe with $218M in funding to date. Others also grabbed serious financial backing including Fab.com with $48M and Chloe + Isabel with $8.5M. Quidsi, an Amazon owned e-tailer, launched two sites namely Wag.com and Yoyo.com.
A notable rising star in this category is NY startup Poppin, which attracted a decent amount of funding last year to the tune of $6M in a Series A round. Shasta Ventures led this round together with First Round Capital and other investors.
Poppin, founded in September 2009, aims to provide businesses with office implements that makes a happier workplace. Their offerings of cool, cheap and beautifully designed products coupled with an excellent customer service proved to be a hit.
Their beta website launched in June 2011 and, with the recent cash flow, they’re planning to officially launch in Summer 2012.
Poppin’s CEO and Chairman Randy Nicolau is the co-founder and former CEO of audience management company Demdex. He’s also the former CEO and Chairman of online marketing company Epic Advertising.