NY Startup Interview: Anita Mirchandani, Founder of FiTMAPPED

The following is an interview with Anita Mirchandani, founder of FiTMAPPED.

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Company Description: FiTMAPPED is the first-ever, all inclusive, searchable database for the full breadth of fitness options in the New York City area. From large gyms to boutique fitness studios, specialized classes, bootcamp workouts and more, FiTMAPPED makes it easy for New Yorkers to find the fitness options that are both right for them and right in their neighborhoods (and it’s free!). We think of it as “your GPS for fitness.” Our goal is help urban residents find fitness easily and provide a social platform with which they can connect with fellow fitness enthusiasts.

Your Target Market and What You are Attempting.

Our target market is anyone interested in fitness between the ages of 18-50. We are attempting to provide a comprehensive database so that people can trust visiting our resource to find fitness easy and simple.

What is your company/service?

FiTMAPPED, website & mobile application

What were you doing before?

Marketing / Currently a Registered Dietitian

Tell me how it all started, where did your vision/inspiration come from?

The idea stemmed from the fact that when Michelle (other co-founder) went to look for a bootcamp in Tribeca for her friend who didn’t want to commute to Columbus Circle and couldn’t find an easy way to do it. She couldn’t input certain criteria to find what she was looking for easily.

Why does the world need your product? Why now?

Fitness in urban cities is growing drastically and there is no resource prior to FiTMAPPED that would provide the functionality to search by various criteria and receive instant results. America is growing
more and more obese by the day. While there are various apps and tools for motivating an individual or allowing an individual to track progress, there isn’t one that provides tangible information.

What keeps you motivated?

The constant growth and collaboration of the fitness industry

What would you consider to be a successful result for your company?

Several thousand core users and a nationwide presence of FiTMAPPED

What has been the most challenging aspect about building your startup so far? What
has been the most rewarding?

The founding team is far from technical so we launched a baseline product without having a technical skillset. With only one person full-time, we’ve launched an app and a website as well as got ourselves featured in the NY Times.

What advice would you give to other aspiring entrepreneurs?


Stressing over it is neither helpful nor productive, learn from it and it will make you better.

What do you do for fun when not working on your company?

I love to dance, drink wine, watch movies, or bake!

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