Interview with Yan Tsirklin, Founder of

Yan Tsirklin is the founder of SocialWish, a site that makes fundraising easy, affordable and social. It’s a web application that takes advantage of social networking and a simple payment engine, so anyone anywhere in the world can create a social fundraiser or what we call a wish.  The company is looking for investors and general exposure.  Yan will be presenting at the NY Tech Mixer event ( on June 10th.

What is your company/service?

We enable anyone to create a wish, for yourself or someone else, as a social fundraiser. Others can be invited to contribute and participate in the conversation. We offer a more flexible and global fundraising approach, as a more direct payment platform. Wishes can be causes, individual needs, events or projects, but really the possibilities are endless.

Tell me how it all started, where did your vision/inspiration come from?

The idea stemmed from personal need. My wife asked me to update my birthday wish list, so that she could respond to friends and family who were bugging her for ideas on what gift to get me. But when she saw my list, she felt uncomfortable sharing it, since the least expensive item was $400. See, I’m a tech geek, as well as a budding videographer and photographer, so these are the types of items that I wished for and really needed. My wife thought “Wouldn’t it be great if there was a way for people to chip-in for a gift electronically?” and I thought, “That’s an awesome idea!” Not finding any site or tool out there that offered this functionality, we decided to build it ourselves. And so the site was born.

Why does the world need your product?

Why not? When people need to raise money for whatever the cause there are not many ways to conduct a social fundraiser.

What keeps you motivated?

We are excited by the prospect of helping people. The feedback has been very positive and encouraging. People see the uniqueness in our service, its vast application and have either a personal need for it or know someone that does, so they’re very excited to use it too and also spread the word.

What would you consider to be a successful result for your company?
Success would be making money and becoming self sustaining.

What’s your favorite drink? (this being a Demos and Drinks event…)

My wife and I both enjoy a good gin and tonic. However, if we’re presenting, we may stick with non-alcoholic drinks until that part is over.