Groupon Acquires Breadcrumb


Chicago based online couponing firm Groupon has acquired Breadcrumb to connect with local restaurants. Breadcrumb is a New York based startup that focuses on restaurant and hospitality point of sale. The amount exchanged remained undisclosed.

Groupon’s vice president of mobile, Mihir Shah confirmed the deal last Tuesday in their blog post. Groupon is excited to welcome Breadcrumb’s Seth Harris and his team to the  family. Shah said that the daily deals company is excited to help “build affordable and intuitive products that make it easier for local merchants to manage their business.”

Breadcrumb does away with bulky cash registers and runs its point of sale system (POS) on iOs apps. At a restaurant, Breadcrumb can manage an order from the time the customer walks in to the time they hand in their check (and their tips, Breadcrumb hopes)

Breadcrumb is every restaurant owner’s bestfriend with its time clock, shift scheduling capabilities, and payroll tools to manage employees. It also comes with analytics to track business costs and customer information.

Groupon plans to integrate its own services into the POS system. It also likes a few Breadcrumb features and plans to incorporate those with them as well. The coupon site is also testing a mobile payment similar to Paypal and Square. With that they need a thing or two from their newly acquired company’s POS.

Groupon has made more than a dozen acquisitions in the last year, including travel site Uptake; Hyperpublic, which aggregates place and deal data; and Adku, an e-commerce data firm.

Source: Reuters