It means that whenever you walk into a movie or a concert venue you can just as easily check in. This latest Foursquare reveal went live on Thursday and so far, it’s expected to make the Foursquare experience even more comprehensive.
Turns out Foursquare already tested this latest during SXSW, to broad acclaim and general acceptance. It also turns out people have been checking in at event venues for ages (in Foursquare time, that is) except Foursquare hadn’t rolled out venue specific check ins yet.
What the new feature basically does is allow Foursquare and its three new partners (ESPN, Movietickets.com, Songkick) to improve the check ins feature with an ‘added layer of interaction’ that (surprise, surprise) has long been available over at Facebook.
The official log post announcing its debut read:
“It’s one of the most common check-ins on foursquare: you head off to a movie theater, check in, and type in ‘Harry Potter’ to tell people what you’re seeing. Or check in to a stadium and shout ‘Patriots game’ or ‘Lady Gaga concert.’ Sometimes, people will even create a new venue, like ‘U2 at the Meadowlands,’ to make sure they share the concert with all their friends. In moments like this, a place is often more than just a place; so today, we’re starting to pull major events into our database.”
Thanks to its partners, there are now 50,000 venues waiting for eager check ins.