Foursquare has recently grabbed the largest digital billboard in Times Square for their large-scale advertisement. The billboard display features multi-level and multi-angle screens that exhibit what users can do with Foursquare: “Check in, find your friends, unlock your city.”
Although Foursquare is very well-funded by many angel investors and supporting companies, it has never been able to afford this big an advertisement. But thanks to American Eagle, the brand that paid for and owns the ad space, Foursquare can now reach millions of New Yorkers to be aware of the social network.
With the large-scale advertisement, Foursquare also got the chance to even the score with its main competitor, Gowalla, also a location-based social network who was also featured in the large billboard this year.
The Foursquare advertisement was designed by the company’s own designer, Mari Sheibley. The ad also included an ad for American Eagle in smaller print. Interested users will find “specials” if they check in at American Eagle stores.
A second installment of the Foursquare ad might be in the works as we speak. With Foursquare already hitting the big three million user mark last weekend, it won’t be hard to increase the numbers up to another million with Times Square advertisements today and other ads that are coming soon.