Dogpatch Labs Hosts Insightful PR Event For Startups

At some point in the odyssey of an entrepreneur working insane hours to get a startup off the ground, he/she must have contemplated the existential question: “How do I sell my company to the press?”

To alleviate the strain of such profound self-questioning, Dogpatch Labs organized an event-cum-panel discussion earlier this week whose sole aim was to harness the wisdom of many. The many included an all star cast of journalists, founders, and VCs including Business Insider’s Nick Saint plus his counterparts over at Mashable. Also in attendance were Yipit’s Vin Vacanti and James Moran; Hackers and Founders organizer Dave Ambrose; SeatGeek’s Ben Kessler; and Adam Isserlis of Ruenstein Communications.

Here are five tasty nuggets of wisdom that will cozy a startup’s attitude toward PR:

1.     PR is a great way to articulate your goals.

2.     When talking to the press, mind your own business and not what the competition is doing.

3.     Engaging in PR doesn’t exactly lead to good press or significant exposure.

4.     Be factual and rein in the hype if it’s too corny.

5.     If you’re into press releases, make it short and honest because journalists have an aversion to excessively worded reports from companies.

If you’re hankering for an in depth discussion of each, click on the source link to read Joe Ciarallo’s analysis. If you don’t have the time, let Nick Saint summarize it bluntly: “The ugly answer is…to know the right people.”

Via: PRNewser

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  • http://www.agency-select.com Joan Weinberg

    We provide a free service to startups on hiring NY tech PR firms; we're the “Millionaire Matchmaker” when startups and more developed companies are seeking PR firms, ad agencies, digital media agencies, branding, etc. http://www.agency-select.com

    But before we get started, we encourage young companies to conserve budget by DIY (do it yourself) as much as possible. When this becomes unworkable timewise and when there's a story to tell, it's time to hire an agency.

    ROI is king when it comes to PR. Yes, you want to gain as much coverage as possible but the bottom line is the bottom line: Some agencies may balk, but when we perform a PR match, we're looking for agencies that will also take on a bizdev role. At the very least, we expect them to understand that coverage should lead to new biz.

    Knowing “the right people” as mentioned above isn't always essential. I have cold called people all over the globe and found a welcoming ear. That old saw “Business is about relationships” is as true when speaking with journalists as it is when speaking with your family. Don't hog the conversation, ask questions, and be interested in what the other person has to say. I have gathered an incredible amount of business information from the very people I've called about PR by listening as well as speaking.

    joan@agency-select.com @joanweinberg

  • http://www.agency-select.com Joan Weinberg

    Huh? Sorry, but it sounds like everyone has been brainwashed by NYC tech PR firms. “Articulate your goals”? PR is about — drum roll — getting the attention your company needs so that you'll make sales.

    We're working on PR agency matches for HTC and Verifone. They know what their goals are. Every startup should be way past this by the time they start doing PR.

    joan@agency-select.com

  • http://www.agency-select.com Joan Weinberg

    Huh? Sorry, but it sounds like everyone has been brainwashed by NYC tech PR firms. “Articulate your goals”? PR is about — drum roll — getting the attention your company needs so that you'll make sales.

    We're working on PR agency matches for HTC and Verifone. They know what their goals are. Every startup should be way past this by the time they start doing PR.

    joan@agency-select.com