At some point in the odyssey of an entrepreneur working insane hours to get a startup off the ground, he/she must have contemplated the existential question: “How do I sell my company to the press?”
To alleviate the strain of such profound self-questioning, Dogpatch Labs organized an event-cum-panel discussion earlier this week whose sole aim was to harness the wisdom of many. The many included an all star cast of journalists, founders, and VCs including Business Insider’s Nick Saint plus his counterparts over at Mashable. Also in attendance were Yipit’s Vin Vacanti and James Moran; Hackers and Founders organizer Dave Ambrose; SeatGeek’s Ben Kessler; and Adam Isserlis of Ruenstein Communications.
Here are five tasty nuggets of wisdom that will cozy a startup’s attitude toward PR:
1. PR is a great way to articulate your goals.
2. When talking to the press, mind your own business and not what the competition is doing.
3. Engaging in PR doesn’t exactly lead to good press or significant exposure.
4. Be factual and rein in the hype if it’s too corny.
5. If you’re into press releases, make it short and honest because journalists have an aversion to excessively worded reports from companies.
If you’re hankering for an in depth discussion of each, click on the source link to read Joe Ciarallo’s analysis. If you don’t have the time, let Nick Saint summarize it bluntly: “The ugly answer is…to know the right people.”