Disrupt NYC To Tackle Big Advertising Questions

Disrupt NYCExactly. Thanks to a rejuvenated environment where the very nature of commerce and transactions are changing, advertisers and the general public alike have to know which direction the ship is heading. To do everyone a favor, the guys at Techcrunch are unrolling a follow up Disrupt NYC summit from May 23 to 25.

Below is a good sized knockout of introductory text explaining their intentions:

“Media companies and brands still don’t understand the power of social advertising, and Everson is going to explain it to them. She left Microsoft in February to join Facebook, and before that was head of sales at MTV Networks. Social ads are more about getting consumers to share a brand’s message on their own—turning consumers into brand ambassadors—than pushing the message in front of as many eyeballs as possible. Call it social targeting.

As computing goes mobile, that changes the prospects for brand advertising as well. On the one hand, tablets offer a more magazine-like experience for both content and ads. But beyond that, they bring location into the mix, which may turn out to be the most important targeting factor of all.”

That’s just a first taste. An all-star cast of guest speaker will be sharing thoughts, wisdom, and insight. For the juicy details, open the source link down south.

Via: Techcrunch