Think you’re a fashionista? Now website Cut On Your Bias gets you involved in the designing process.
In the last Mercedes-Benz Fashion Week, fashion designer and entrepreneur Loius Monoyudis launched the website to involve the customers in the process.
In the site, fashion designers post pieces that they’re working on and people can vote on colors, fabrics and styles that they like best. The winning combinations will be the ones available for sale on the site.
The startup started as an idea as the “social design collection.” Now, it bridges the gap between designer and customer, closing the gap on what designers produce and what actually leaves the racks.
It’s Fashion Week season again and Monoyudis lets people choose which pieces will make it down the runway. The designers include Carlos Campos and Timo Weiland for Sunday, and designer Suzanne Rae’s Tuesday evening show.
The startup works with established designers but also brings one or two new ones per week. Most designers have a wide catalogue, more than enough for a show, so they won’t work last-minute to create winning pieces.
Cut On Your Bias recently closed a friends-and-family round of financing. It currently relies ion sales for revenue. But the company has a steady future as a marketing platform for brands.
“What we found is there’s a huge amount of brand engagement, when people come on and they vote and share interactions on that platform,” Monoyudis says. “We’re seeing a ton of excitement from the brand about leveraging social in a new way.”