“I just reached out to people I knew and said, ‘I don’t have the money to do this right now but I really believe in what I’m doing, and I know it’s going to work.’ said Jen Bekman when she started 20×200, a startup that offers limited edition fine art prints at prices as low as $24.
Looks like everything went well after that. At its 5th birthday, 20×200 raked a whopping $7 million in 2012 alone.
Bekman had a mission expressed aptly in the site’s tagline: “Art for everyone.” She feels that art collecting should not be only for the rich and such be a much more “mainstream pastime than it is.”
The company has sold over 185,000 prints. Some grazing the wall of high-profile people like Foursquare founder Dennis Crowley and fashion stylists Rachel Zoe and Robert Verdi and the walls at Vogue and on set at HBO’s “Girls” and NBC’s “Smash.”
Here are Bekman’s tips for wannabe art collectors:
1. Start with something that interests you, maybe a color, a hobby, or a space you’d like to decorate.
2. Look at books and magazine and don’t hesitate to tear out pages and respond to things.
3. Start Small. Art doesn’t need to cost a fortune.
4. Set a budget. Tell yourself what amount you’d be spending annually.
5. Don’t be afraid of being right or wrong and don’t be afraid to ask questions.