There’s no way to adequately describe the novel service Birchbox extends to subscribers. Rather than deliver cosmetic samples to clients, Birchbox makes sure it curates special packages delivered each month with products courtesy of its partner brands. So far, the business model is working and Accel Partners have just boosted the startup with $10.5 million in Series A.
More than being a mere distributor of makeup, Birchbox is almost close to a full-fledged lifestyle hub where whole cosmetic varieties are made available to subscribers. Their official site is even more comprehensive than the monthly packages they faithfully send out. Far from an online retailer, Birchbox.com is a portal to cosmetic-related resources, product promotion, and ‘whole’ products that have been given out as samples.
Aside from the $10.5 million, Birchbox has a lot of other big numbers to its credit. Since launching in late 2010, it’s gained 45,000 subscribers who pay up to $110 a year for their monthly sample packages. Because of its success, more than 70 cosmetics companies have partnered with Birchbox to further enhance their market penetration. It’s obvious that momentum is on their side this year.